Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Zac Efron Is the New Face of Hugo Boss and Its Hugo Man Fragrance | Allure
Fashion designer from Liverpool receives threatening legal letter from Hugo Boss over clothing | Daily Mail Online
BBC radio host changes name to Joe Lycett on back of Hugo Boss stunt | BelfastTelegraph.co.uk
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
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Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
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Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Joe Lycett: Changing my name to Hugo Boss has been a headache | London Evening Standard | Evening Standard
Why has comedian Joe Lycett changed his name to Hugo Boss? | The Week UK
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Why Did Joe Lycett Just Change His Name To Hugo Boss?
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Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
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Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
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Who is Joe Lycett and why did he change his name to Hugo Boss? – The US Sun | The US Sun
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
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/cloudfront-us-east-2.images.arcpublishing.com/reuters/EB5JMZK55JPHHMF7Z55XROOWNY.jpg "Hugo Boss sees slowing sales but confident on China growth | Reuters")
Hugo Boss sees slowing sales but confident on China growth | Reuters
Joe Lycett on Twitter: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially
